Who are we

Four University of Waterloo students (Usayd not pictured) absolutely unqualified to start a clothing company. But Alhamdullilah, here we are.

I (Danial) wanted to go swimming, but my bank account shuddered at the thought of paying $100 for the awrah cover swimming shorts.

So what next?

I hit up the best designer I know, Farhan (left), and the best photographer I know Kareem (Right), and we invested everything into starting the first mens Islamic athleticwear brand in North America.

Almost a thousand pieces sold later, we still haven't made the shorts... But we have had over 30 photo/video shoots, hundreds to thousands of hours spent designing, and the experience needed to continue to help Muslims connect to their deen in a unexpected avenue of life.